Designing Beyond Waste: Whim Golf's Adaptive Retail Experience
For Whim Golf's Summer 2023 pop-up, Emily Rose challenged the traditional approach to experiential marketing design. Recognizing the inherent waste and inefficiency in short-term retail experiences, she developed a sustainable solution that reimagines pop-up store design.
Her research through Integrated Research and Development, under Adam Brent, focused on creating a modular, transportable furnishing system that eliminates excess waste while maintaining brand personality. By designing components that could be easily disassembled and reused, she crafted an innovative approach that prioritizes sustainability without compromising aesthetic impact. The key innovation was developing a zero-adhesive, fully recyclable installation that could be seamlessly transported and repurposed across multiple events.
Shifting Consumer Perspectives on Fashion Longevity and Sustainability
Exploring strategies to incentivize fashion consumers to prioritize clothing longevity and timeless design, challenging the fast-fashion model of disposable trend-driven consumption.
Through this research journey, Emily Rose built Terra, a credit card to incentivize slow fashion purchases and taking accountability for all steps of the fashion consumption process.
Full research analysis and brand deck avail upon request
The Innovative Culinary Canvas: How Pop-Up Restaurants Fuel Creativity
How short term culinary activations challenge the cultural landscape of the food and beverage industry and push for Innovation by those often least expected.
Semester long research and brand concept development for innovative research and development course.
Full research analysis and brand deck avail upon request.
Selected writings from Integrated Fashion Seminar II
https://freight.cargo.site/m/B2096003763366739737824329039302/ER-Arndt-Cut-and-Sew.pdf